Riverdale Village Shopping Centre Celebrates Monumental Achievement
A year on from becoming one of the only shopping centres in Australia to open amid the COVID-19 outbreak, Riverdale Village Shopping Centre has held a celebration day to officially welcome its retailers to the community.
Fitzroys Shopping Centre Manager, Simone Talarico watched the centre come to life from the construction process, through to the opening in March 2020, and oversaw its operations through the depths of the pandemic and Melbourne’s reopening.
"It was fantastic to finally be able to officially welcome the retailers to the community, and celebrate the amazing support they have had from local residents,” she said.
“It’s been a rough ride for the tenants on-site through a year of uncertainty,”
The colourful event was the culmination of rigorous work the Centre’s management and retailers to navigate a turbulent 12 months. Residents were treated to giveaways, Bollywood-inspired performances, a sausage sizzle, and face painting, with members of Wyndham Council and the CFA also in attendance.
The Town Centre is part of the Riverdale Village master planned community, developed by YourLand and APD Projects. It is anchored by a full-line Coles supermarket and Liquorland and consists a total area of 7,295sqm. Initial tenants included Kangaroo Mobile Zone, One Stop Salon, Beauty Genesis, NewsXpress & Lotto, halal Riverdale Quality Meats and Produce, and Anytime Fitness.
Talarico said it has been an intensive journey keeping the brand-new shopping facilities and tenants operational for the local community, and maintaining the new job opportunities created by the centre’s opening. In a difficult time for the economy, the Coles supermarket created 149 new local jobs in the City of Wyndham, as well as opportunities for 40 team members transferring from other Coles stores across Melbourne.
“We have a focus on the Centre being a community hub. Everything we did stemmed from that position.”
During COVID, focus moved to social marketing platforms to support the retailers, and engage with the local community to keep them updated and informed on who was able to trade during the various restriction periods. This started immediately - Riverdale Village Shopping Centre opened on Wednesday, 25 March with Stage 1 restrictions in place, and by Thursday morning Stage 2 restrictions were in effect, meaning some offerings were forced to close.
Retailers were also encouraged to provide social media content to assist visitation, awareness and sales to their stores when trading. Talarico said the Centre’s stabilisation strategy has been developed with additional marketing funds from the landlord to further support the tenants at the Centre.
Despite the uncertain environment, a number of retailers have successfully started trading at Riverdale Village since the opening. They included Smokin’ Joes Pizza, Indian restaurant Rasoi, real estate agency Raine & Horne, Bottlemart, YourLand, Direct Chemist Outlet and a medical clinic operated by GPs who have a comprehensive understanding of the region.
“The ability of the centre and the retailers to open, trade and thrive throughout this period has caught the attention of traders and we’ve had ongoing wide interest from a leasing perspective,” Talarico said.
“There are more openings coming soon. We are committed to getting the right retail mix for long-term optimal centre performance."
She said the interest has been further underpinned by the high number of locals interested in work close to their home, or more flexibly, in an area in which they’ve built their own homes.
Metro Property Development Picks Up Point Cook Land
Metro Property Development has bought a 15.12ha Point Cook site within Central Equity’s Featherbrook Estate for $48 million.
Lot B, 315 Boardwalk Boulevard has capacity for around 260 housing lots. The vendor, private developer Akron Group paid $42 million for the site in 2017, but had only settled at the end of 2019.
The mixed-use project on the site will have an end value of circa $80 million.
Disclosure: The weekly Fitzroys Property Wrap is for information only on transactions in the Melbourne property market. Fitzroys provides this information as a public service. We are not purporting that all sales and leases within this report were transacted by Fitzroys. Terms/Privacy © Copyright 2021 Fitzroys.